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EXPERIENCES THAT FLOW

UI/UX

Interfaces so intuitive they disappear — in both English and Arabic. Users focus on their goals, not the tool. We apply UX laws, behavioral psychology, and rigorous testing with GCC users to create frictionless experiences that respect cultural context and RTL design patterns.

UI/UX
92
Avg SUS Score
47%
Reduction in Task Time
4.2x
Usability Improvement
98%
A11y Compliance Rate

What You Get

Every project ships with:

Heuristic evaluation & UX audit
User research & persona development
Information architecture design
Wireframing & prototyping
Usability testing (moderated + unmoderated)
Design system creation
Accessibility compliance (WCAG 2.1)
Interaction & motion design
Cross-platform consistency
Developer handoff & design QA

Deliverables

What you will walk away with:

UX Audit Report
User Research Findings
Personas & Journey Maps
Information Architecture
Wireframes (all breakpoints)
Interactive Prototype
Usability Test Report
Design System
Accessibility Audit
Developer Handoff Package
How We Work

The UI/UX Process

A 7-phase process, battle-tested across 200+ projects.

01

UX Audit

Heuristic evaluation against Nielsen's 10 principles, accessibility scan, and analytics behavioral analysis.

02

User Research

Qualitative interviews, quantitative surveys, card sorting, and tree testing to understand mental models.

03

Information Architecture

Content audit, sitemap design, navigation modeling, and labeling system validated through testing.

04

Interaction Design

User flows, wireframes, interaction patterns, micro-interactions, and gesture design for touch interfaces.

05

Visual Design

UI design system, typography scale, color systems, spacing grids, and component specifications.

06

Usability Testing

Moderated and unmoderated testing, first-click testing, and SUS score benchmarking.

07

Handoff & QA

Developer handoff with Figma specs, interaction documentation, and design QA during development.

Typical Timeline

Where the time goes — and why it pays off.

W1-2
W3-4
W5-6
W7-8
W9-10
W11+
Research Design Development
Impact Data

Measurable Results

Where We Excel

Skills mapped to outcomes.

Before vs. After

The difference research makes.

Related Work

Petmind
Website Design

Petmind

Streamlined product discovery and increased customer engagement

IM2M
Development

IM2M

Intuitive platform simplifying complex image workflows

Rareisen
Website Design

Rareisen

Increased online booking conversions by 45% within the first three months of launch.

Mnjood
Development

Mnjood

Scaled to process thousands of daily orders across multiple Saudi cities within six months.

Ethos Education
Website Design

Ethos Education

Increased student enrollments by 150% and course completion rates by 80% within the first academic year.

Rukan Education
Website Design

Rukan Education

Improved organic search visibility by 90% and increased qualified lead generation by 120% within four months.

Nine Yards
Website Design

Nine Yards

Increased program enrollment by 220% and camp registrations by 310% within one academic year.

Northgate Education
Development

Northgate Education

Onboarded 5,000 students in the first semester while maintaining 99.9% platform uptime.

Arab Fertilizer Association
Website Design

Arab Fertilizer Association

Became the definitive digital hub for the Middle East fertilizer industry, increasing member engagement by 180%.

Arab Fertilizer Annual
Product Design

Arab Fertilizer Annual

Replaced print with a digital-first annual report, increasing readership by 400% while eliminating 95% of production costs.

MCG
Development

MCG

Streamlined client onboarding by 50% and improved proposal win rates by 60% through the new digital platform.

Maison Ciel
E-commerce

Maison Ciel

Achieved six-figure revenue in the first quarter and increased average order value by 150%.

Madaflare
Website Design

Madaflare

Tripled qualified inbound leads and doubled pages per session within three months of launch.

UTS Arabia
Website Design

UTS Arabia

Secured two major government contracts through digital credibility and increased qualified RFQs by 250%.

ProSkills Gate
Development

ProSkills Gate

Trained over 10,000 professionals in the first year while achieving a 98% course completion rate.

Riwaq Al Quran
Development

Riwaq Al Quran

3.2x increase in student enrollments and a custom LMS reducing administrative overhead by 60%

Graudupes
E-commerce

Graudupes

187% increase in average order value and a 2.4x lift in mobile conversion rate within four months of launch

Batci UAE
Website Design

Batci UAE

A premium e-commerce experience that doubled online conversion and established Batci as a trusted hair care brand across the UAE.

Puzzle
Website Design

Puzzle

Launched a responsive platform with optimized user flows and a measurable uplift in engagement.

Estimate

Scope Calculator

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Common Questions

Moderated sessions and unmoderated remote tests. We measure task completion, error rates, and SUS scores.

All designs meet WCAG 2.1 AA. We conduct audits, use semantic HTML, and test with screen readers.

UX audit: 2-3 weeks. Full redesign with research: 8-12 weeks. Scope tailored to your timeline.

Absolutely. We start with a comprehensive UX audit, identify friction points, and create a prioritized improvement roadmap.

Research findings, personas, journey maps, wireframes, high-fidelity designs, prototypes, and a design system.

Related Insights

Notes on design, development, and strategy that actually move the needle.

Read the Blog

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