Nine Yards
Nine Yards is a holistic community center and academy in Giza, Egypt, established under Ethos for Educational Services. They offer after-school programs, sports academies, seasonal camps, Quran studies, arts, and personal development activities for children aged 3 to 18 — plus dedicated programs for parents and adults.
Connecting Families to Holistic Education Programs
Nine Yards had built a vibrant physical community space in Giza offering sports, arts, Quran studies, and holistic development programs — but parents struggled to discover, understand, and register for activities. The existing website was a static brochure with no program filtering, no online registration, and no clear differentiation between age groups (3–6, 7–12, 13–18). Parents called the front desk for basic questions that a well-designed site could answer instantly. The academy also runs seasonal camps (spring, summer, autumn, winter, half-term) and an internship program for teens — all of which needed distinct landing pages with schedules, pricing, and online booking. The challenge was to build a website that served busy parents looking for extracurricular activities, while also communicating Nine Yards' educational philosophy and partnership with Ethos International School and Rukan Nursery.
Static brochure site with no program discovery or online registration.
Parents unable to filter activities by age group, schedule, or interest.
Seasonal camps lacked dedicated landing pages with booking capability.
No clear connection between Nine Yards and its extended institutions (Ethos, Rukan).
Warm, Trustworthy Design for Families
We designed the site with the warmth of a community center and the clarity of an educational institution. The homepage opens with joyful photography of children engaged in sports, art, and group activities — immediately communicating the energy of the space. A prominent program finder allows parents to filter by age (3–6, 7–12, 13–18), category (sports, arts, Quran, personal development), and schedule (after-school, weekend, camp). Each program page features a structured layout: age range, schedule, pricing, instructor bios, and a one-click registration form. The camp pages use countdown timers and visual calendars to create urgency during enrollment windows. The color palette draws from playful yet calming tones — soft greens, warm terracotta, and clean whites — reflecting both energy and safety. The site is fully bilingual (Arabic and English) with RTL support for Arabic-speaking parents.
Program finder with age, category, and schedule filters for busy parents.
Structured program pages with schedules, pricing, and one-click registration.
Camp landing pages with countdown timers and visual enrollment calendars.
Playful yet calming palette reflecting energy, safety, and trust.
Full bilingual support (Arabic / English) with RTL layout for Arabic parents.
Content That Builds Community and Drives Enrollment
We built a content strategy that turns curious visitors into enrolled families. Each program is presented with clear learning outcomes, sample schedules, and instructor credentials — reducing the need for phone inquiries. A "Why Nine Yards" section articulates the academy's holistic philosophy: intellectual, physical, emotional, and spiritual development guided by core values of Growth, Passion, Inclusion, and Integrity. The blog publishes seasonal content targeting parent search behavior: "best after-school programs in Giza," "summer camp activities for kids," and "Quran classes for children." Success stories feature real students and parents with photos and quotes. The extended institutions (Ethos International School and Rukan Nursery) are prominently cross-linked, creating a funnel for families exploring the full educational ecosystem. An events calendar keeps the community informed of open days, parent workshops, and registration deadlines.
Program pages with learning outcomes, schedules, and instructor credentials.
"Why Nine Yards" philosophy section articulating holistic development values.
SEO blog targeting parent search queries about Giza programs and camps.
Cross-links to Ethos International School and Rukan Nursery for ecosystem discovery.
Events calendar for open days, parent workshops, and enrollment deadlines.
Scalable WordPress for a Growing Academy
The site was built on WordPress with a custom theme, giving the Nine Yards administration team full control over program listings, camp schedules, and blog content. Advanced Custom Fields structured program data (age range, category, schedule, capacity, price) enabling dynamic filtering and consistent page layouts. The registration system integrates with a custom booking engine that tracks capacity limits and sends automated confirmation emails to parents. The camp booking flow handles seasonal enrollment spikes — accepting deposits, waitlists, and sibling discounts. Payment integration supports credit cards, Fawry, and Vodafone Cash for Egyptian families. The site is hosted on Cloudways with Varnish caching and Cloudflare CDN, maintaining fast load times even during peak registration periods. All forms route to a central dashboard where the admin team can manage enrollments, export reports, and communicate with parents.
WordPress custom theme with ACF-structured program data for dynamic filtering.
Custom booking engine with capacity tracking and automated confirmation emails.
Camp enrollment flow with deposits, waitlists, and sibling discounts.
Payment integration: credit cards, Fawry, and Vodafone Cash for Egyptian families.
Cloudways + Cloudflare CDN for fast load times during peak registration.
Protecting Student and Family Data
Handling children's data requires strict privacy measures. We implemented SSL/TLS encryption across all pages with HSTS headers. The WordPress admin is protected by two-factor authentication, IP restrictions, and role-based access for content managers and enrollment coordinators. All parent and student data is stored in compliance with Egypt's Personal Data Protection Law (PDPL). Form submissions are encrypted in transit and sanitized server-side. Payment processing uses PCI-DSS compliant gateways with tokenization — no card data is stored on the server. Automated daily backups are encrypted and stored offsite. The site undergoes regular security scans, and all plugins are vetted and kept up to date. A clear privacy policy explains data usage to parents in both Arabic and English.
SSL/TLS with HSTS and PDPL-compliant data handling for children's information.
2FA, IP restrictions, and RBAC on the WordPress admin panel.
PCI-DSS compliant payment gateways with tokenization — no stored card data.
Encrypted daily offsite backups with tested restoration procedures.
Bilingual privacy policy explaining data usage to Arabic and English-speaking parents.
A Digital Hub for Holistic Development
The redesigned Nine Yards website became the primary enrollment channel for the academy. Within one academic year, program enrollment increased by 220% as parents discovered and registered for activities directly online. Camp registrations surged by 310% during the first summer enrollment period, with the automated booking system handling peak traffic without issue. Phone inquiries dropped by 60% as the program finder and detailed pages answered common questions. Organic search traffic grew by 175% as the SEO-optimized content captured parents searching for after-school programs and camps in Giza. The site earned praise from parents for its ease of use, clear program information, and smooth registration process. Nine Yards now operates as a true digital-first community center.
Explore the work in detail
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Nine Yards saw +220% Program Enrollment. Let's talk about what we can do for you.
Outcome
Increased program enrollment by 220% and camp registrations by 310% within one academic year.
