Graudupes
A premium natural gourmet e-commerce platform serving the EU market with curated loose-leaf teas, artisanal coffees, raw honey, gourmet snacks, and gift sets. Built for discovery-driven shoppers who value quality, origin stories, and beautiful packaging.
Standing Out in a Commoditized Gourmet Market
Graudupes had exceptional products — single-origin teas, small-batch coffees, raw Latvian honey — but their existing online store looked like every other Shopify template in the natural foods space. Products were buried in generic category grids. There was no storytelling around provenance, no way to discover related products, and the mobile experience was so frustrating that 71% of mobile visitors abandoned before adding anything to cart. The brand needed a digital experience as carefully curated as their product selection.
Generic product grid layout failed to communicate quality and craftsmanship of premium items
No cross-sell or bundle logic — customers bought single items instead of curated sets
Mobile checkout had 5 steps and forced account creation, causing 71% abandonment
Product pages lacked origin stories, tasting notes, and brewing guides that justified premium pricing
Site speed was poor (4.2s LCP) due to unoptimized product images and render-blocking third-party scripts
Designing a Digital Pantry Worth Exploring
We reimagined Graudupes as a discovery-first shopping experience. Every interaction was designed to feel like browsing a high-end deli — tactile, inviting, and full of pleasant surprises. The visual language emphasizes natural textures, warm earth tones, and generous white space that lets the products breathe.
Designed an editorial homepage with hero collections, seasonal features, and staff-pick stories instead of a standard category grid
Created immersive product pages with origin maps, producer profiles, tasting notes, and pairing suggestions
Built a "Build Your Gift Set" tool allowing customers to curate custom boxes with real-time pricing and packaging previews
Redesigned mobile navigation with thumb-friendly filters, sticky cart, and one-page checkout with Apple Pay and Google Pay
Implemented a "Discovery Quiz" that recommends products based on taste preferences, dietary needs, and occasion
Stories That Sell Sensation
For gourmet products, the story is the differentiator. We built a content engine that turns every product into a narrative — where it comes from, who made it, why it tastes the way it does, and how to enjoy it best.
Wrote origin stories for 80+ products featuring producer interviews, harvest dates, and terroir details
Created brewing guides for every tea and coffee with video tutorials, temperature charts, and timing widgets
Developed a seasonal content calendar aligning product features with holidays, harvest seasons, and cultural moments
Built an email nurture sequence for first-time buyers: welcome → brewing tips → reorder reminder → referral invitation
Published SEO-optimized guides targeting high-intent queries: "best loose leaf tea Europe," "raw honey benefits," "artisan coffee gifts"
A Fast, Flexible E-Commerce Engine
We built Graudupes on a modern, composable e-commerce stack that prioritizes speed, scalability, and operational efficiency. The platform handles complex product relationships, multi-currency pricing, and EU tax compliance with ease.
Shopify Plus with custom Liquid theme development and headless sections for editorial content
React-based interactive components: gift set builder, discovery quiz, and live inventory counters
Algolia search with typo-tolerance, synonym handling, and visual filters for origin, flavor, and dietary tags
Multi-currency checkout with localized pricing, EU VAT calculation, and region-specific shipping rules
Integration with Klaviyo for behavioral email flows, Smile.io for loyalty rewards, and ReCharge for subscription boxes
Trust and Compliance Across Borders
Operating an e-commerce business across EU member states requires rigorous attention to data protection, payment security, and consumer rights. We implemented enterprise-grade safeguards that protect both customers and the business.
GDPR-compliant data handling with cookie consent management, privacy dashboards, and one-click data export/deletion
PCI-DSS Level 1 compliance via Shopify Payments — no sensitive payment data stored on Graudupes infrastructure
3D Secure 2.0 authentication for all card transactions, reducing fraud by 94% while maintaining checkout friction below 2%
Automated tax compliance with Vertex integration ensuring accurate VAT collection and reporting across 27 EU markets
SSL/TLS encryption with HSTS, Content Security Policy headers, and quarterly security audits by external penetration testers
From Generic Store to Gourmet Destination
The new Graudupes platform transformed how customers discover, explore, and purchase premium natural products. The combination of editorial storytelling, frictionless UX, and technical excellence created a compounding effect on every metric that matters.
Before vs After
Growth Over Time
Performance Scorecard
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Graudupes achieved +187% Average Order Value. Let's talk about what we can do for you.
Outcome
187% increase in average order value and a 2.4x lift in mobile conversion rate within four months of launch
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