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Ethos Education

Ethos Education is a modern online learning and training platform offering professional development courses, certification programs, and corporate training modules. The platform needed a redesign that communicated credibility, improved course discovery, and increased student engagement and completion rates.

Ethos Education Case Study — by CodeStan
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The Challenge

Breaking Through the EdTech Noise

The online education market is saturated with platforms offering seemingly identical course catalogs, making it difficult for learners to choose and for providers to build loyalty.

Dated visual design failing to communicate program quality and credibility.

Course discovery buried under complex navigation with no preview access.

UI/UX Design

A Motivating Learning Journey

We reimagined the learning experience as a journey rather than a catalog.

Personalized course recommender based on career goals and skill gaps.

Rich media course previews with instructor intros and sample lessons.

Content Strategy

Credibility Through Transparency

Education is a high-trust purchase, so we built transparency into every content decision.

Detailed syllabi with time estimates, outcomes, and prerequisites on every course.

Instructor profiles with verified credentials and teaching philosophy.

Development

Flexible WordPress and React Stack

The marketing site and course catalog were built on WordPress with a custom block theme, giving the Ethos team full editorial control over landing pages and blog content.

Wordpress React

WordPress custom block theme for marketing site and blog flexibility.

LearnDash LMS customized with React components for dashboard and quizzes.

Security

Protecting Student Data and Intellectual Property

Student data protection was paramount, particularly given the platform's expansion into K-12 and higher education partnerships.

FERPA-compliant data handling with encrypted records and role-based access.

Signed CloudFront URLs for video content with automatic expiration.

Results

Dramatic Uplift in Enrollment and Completion

The redesigned platform launched ahead of the new academic year and immediately shifted key metrics.

+150%
Student Enrollments
2.1s
Avg. Page Load
-35%
Bounce Rate
+80%
Course Completion
4.8★
Platform Rating
+200%
Returning Students
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Ethos Education achieved +150% Student Enrollments. Let's talk about what we can do for you.

+20 106 0547 671
hello@codestan.com

Outcome

Increased student enrollments by 150% and course completion rates by 80% within the first academic year.

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