Maison Ciel
Maison Ciel is a luxury fashion and homeware brand offering curated collections of apparel, accessories, and interior pieces. The e-commerce experience needed to convey exclusivity, editorial storytelling, and seamless international commerce while handling high-resolution imagery and complex shipping rules.
Translating Luxury to Digital
Luxury e-commerce is a paradox: customers expect the same sense of exclusivity, tactile quality, and personal service they would receive in a boutique, but through a screen.
Generic Shopify theme failing to communicate brand exclusivity and craftsmanship.
Poor product imagery compression undermining tactile quality perception.
Editorial, Aspirational Shopping Experience
We designed Maison Ciel's store as a digital magazine where every page told a story.
Editorial lookbook homepage with shoppable hotspots on hover.
4x zoom and 360-degree views with fabric texture close-ups on product pages.
Storytelling That Justifies Investment
Luxury purchases are emotional decisions rationalized through storytelling.
Rich product narratives covering atelier, technique, inspiration, and care.
Expandable story and specification sections for different shopper mindsets.
Shopify Plus with Custom React Frontend
The e-commerce engine was built on Shopify Plus, leveraging its robust checkout, inventory management, and multi-currency capabilities while replacing the default frontend with a custom React application.
Shopify Plus headless with custom React frontend and GraphQL Storefront API.
Cloudinary for automatic format selection, responsive breakpoints, and lazy loading.
Trust and Fraud Protection for Luxury Commerce
Luxury e-commerce faces elevated fraud risk due to high average order values and international transactions.
Shopify fraud analysis with custom rules for high-value transaction patterns.
3D Secure enforcement for transactions exceeding risk thresholds.
A Digital Flagship Driving Revenue and Loyalty
Maison Ciel's new digital flagship launched to immediate commercial success, achieving six-figure revenue in its first quarter.
Explore the work in detail
Want results like these?
Maison Ciel achieved +220% Conversion Rate. Let's talk about what we can do for you.
Outcome
Achieved six-figure revenue in the first quarter and increased average order value by 150%.
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