Core Interior Solution
A premium interior design studio and bespoke furniture atelier in Egypt, blending e-commerce with high-end design services. Core sells curated home products online while offering end-to-end interior design, custom manufacturing, and installation for residential and commercial clients.
Selling Luxury in a Price-Conscious Market
Core Interior Solution occupied an unusual position in the Egyptian market: they were simultaneously a high-end interior design studio and a product retailer. Their old website tried to do both but succeeded at neither. Product shoppers found the design portfolio distracting, while potential design clients could not easily book consultations or understand the process. The brand needed a platform that could serve both audiences without compromising either experience.
Product pages lacked lifestyle context — items were shown in isolation instead of curated room settings
No clear pathway from browsing products to booking a design consultation
The design services section was buried and failed to communicate the full scope of bespoke capabilities
Mobile shopping experience was clunky with poor image quality and slow loading times
No wishlist, room visualization, or mood board tools to help customers plan purchases
Designing a Digital Showroom Worthy of the Brand
For an interior design brand, the website itself is a portfolio piece. We designed an experience that feels as considered and luxurious as the spaces Core creates — immersive, inspiring, and effortlessly navigable.
Designed a dual-path homepage: "Shop Products" and "Design Your Space" with distinct but connected journeys
Created immersive product pages with lifestyle photography, room pairing suggestions, and dimensions in both metric and imperial
Built a "Room Inspiration" gallery where customers can save products to a personal mood board and share with designers
Designed a services discovery flow presenting the 7-step design process with timeline, pricing ranges, and portfolio examples
Implemented a sticky consultation CTA that appears after 60 seconds of product browsing, offering design help without being intrusive
Content That Inspires and Informs
Interior design customers need inspiration before they need products. We built a content ecosystem that positions Core as both a source of beautiful things and a trusted authority on creating beautiful spaces.
Produced 30+ room makeover stories showing before/after transformations with product lists and designer insights
Created a "Design Dictionary" blog covering materials, styles, color theory, and space planning in accessible Arabic and English
Developed product care guides and maintenance schedules extending the perceived value of purchases
Published seasonal trend reports with curated product collections, positioning Core as a taste-maker in the Egyptian market
Built an email newsletter with room inspiration, new arrivals, and exclusive early access to limited-edition collections
A Flexible Platform for Products and Services
Core needed a platform that could handle e-commerce transactions, design service bookings, custom furniture inquiries, and portfolio presentation — all within a cohesive brand experience.
WooCommerce with custom theme development, handling variable products, custom furniture configurations, and made-to-order lead times
React-based interactive components: mood board builder, room dimension calculator, and 3D product viewer
Integrated consultation booking system with calendar sync, pre-consultation questionnaire, and automated reminder sequences
Custom CRM integration tracking customer journey from product browser to design client to repeat purchaser
Multi-payment support: credit cards, installment plans via ValU, bank transfer, and cash on delivery for furniture orders
Trust at Every Touchpoint
High-value furniture purchases and design consultations require absolute confidence in the brand. We implemented security and trust signals that reassure customers at every step.
SSL/TLS encryption across all pages with security badges and trust seals prominently displayed on checkout
PCI-DSS compliant payment processing with 3D Secure for card transactions and fraud monitoring
Customer data protection with GDPR-aligned privacy policies, cookie consent, and opt-in marketing preferences
Secure client portal for design projects with project timelines, mood boards, invoices, and communication history
Product authenticity guarantees with manufacturer certificates and warranty registration system
A Showroom That Never Closes
The new Core platform transformed the business from a showroom-dependent operation to a digital-first brand. Online discovery now drives both product sales and design inquiries, with the website working as a 24/7 sales and marketing engine.
Before vs After
Growth Over Time
Performance Scorecard
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Want results like these?
Core Interior Solution achieved +215% Online Product Sales. Let's talk about what we can do for you.
Outcome
Online product sales increased by 215% and interior design consultation bookings grew by 340% within the first year
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