RESEARCH-FIRST DESIGN
We do not start with mockups. We start with research — market analysis, competitor benchmarking, user interviews, and penetration strategy. Every pixel is backed by data.
Free 30-min strategic consultation • No commitment
TYPICAL CODESTAN PROJECT SCORES
Seven Disciplines
Each craft, mastered. Each project, a sculpture.
THE DEEP DIVE PROCESS
We go 7 layers deep before a single design decision. Research is not a phase — it is the foundation of everything.
Market Research
Deep industry analysis, trend mapping, audience segmentation, and opportunity identification through quantitative and qualitative methods.
Competitor Analysis
Benchmarking against 10-15 direct and indirect competitors. Gap analysis, feature comparison, and strategic positioning recommendations.
User Research
Interviews, surveys, persona development, and journey mapping. We talk to real users before drawing a single pixel.
UX Strategy
Penetration strategy, UX law application, heuristics evaluation, and conversion architecture designed around behavioral psychology.
Information Architecture
Sitemap design, content hierarchy, navigation models, and labeling systems validated through card sorting and tree testing.
User Flow & Wireframing
End-to-end user flows, low-to-high fidelity wireframes, and interactive prototypes tested with real users.
Visual Design & Build
Pixel-perfect UI, design systems, component libraries, and development with performance budgets and accessibility compliance.
Typical 10-Week Engagement Timeline
Research-heavy upfront, design in the middle, development at the end
THE NUMBERS DO NOT LIE
Every project starts with data. Here is what research-first design delivers compared to guesswork.
Post-Project UX Audit Scores
Average scores across all delivered projects (n=47)
Research Phase → Project Success
Correlation between research hours and project ROI
What You Get
Every engagement includes these deliverables:
Growth Roadmap
Post-launch strategic initiatives we plan with you:
COMMON QUESTIONS
Our research phase typically spans 2-3 weeks depending on project scope. This includes market research, competitor analysis, user interviews, and strategy formulation. Rush engagements can compress this to 1 week.
Both. For existing products, we conduct a comprehensive UX audit first — benchmarking against competitors, analyzing user behavior data, and identifying conversion bottlenecks before proposing changes.
Our free UX audit covers a heuristic evaluation against Nielsen's 10 usability heuristics, a competitor benchmark against 3 key players, and a prioritized list of the top 10 quick-win improvements.
We define success metrics upfront — conversion rates, task completion times, NPS scores, page load speeds. Every project includes a 30-day post-launch monitoring period to validate improvements.
We have deep expertise in e-commerce, SaaS, education, healthcare, and hospitality. Our research-first approach adapts to any industry — the methodology stays consistent, the insights are always tailored.
READY TO OUTRESEARCH YOUR COMPETITION?
Get a free UX audit and strategic consultation. No pitch decks. Just actionable insights.
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