CRO
Data-driven conversion optimization. Every test teaches us something about your users. We turn insights into revenue — systematically and measurably.
What You Get
Every engagement includes these deliverables:
Deliverables
Tangible outputs you will receive:
The CRO Process
A research-backed, 7-phase approach refined across 200+ projects.
Conversion Audit
Full funnel analysis, heatmap review, session recording analysis, and quantitative data mining.
Hypothesis Formation
Research-backed hypothesis development using behavioral psychology frameworks and UX heuristics.
Test Design
A/B and multivariate test design, sample size calculation, success metric definition, and duration planning.
Implementation
Test build in Optimizely/VWO/Google Optimize, QA, and traffic allocation setup.
Analysis
Statistical significance testing, segment analysis, and business impact calculation.
Winner Deployment
Winner implementation, monitoring, and documentation of learnings.
Iterate
Build on learnings, develop new hypotheses, and maintain a continuous testing cadence.
Typical Engagement Timeline
Time allocation across research, design, and development phases
Measurable Results
Capability Assessment
Strength across key disciplines
Before vs. After
Performance impact across key metrics
Related Work
Investment Calculator
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Common Questions
We use Google Optimize, Optimizely, VWO for testing; Hotjar, FullStory, Crazy Egg for behavioral analysis; and Google Analytics 4 for revenue attribution.
We calculate required sample sizes before launching tests, run tests for full business cycles (minimum 2 weeks), and require 95% statistical confidence before declaring winners.
A/B tests on landing pages, checkout flows, forms, CTAs, pricing displays, navigation, and personalization. We also run multivariate tests for high-traffic pages.
For lower traffic sites, we focus on qualitative research (user testing, interviews) and make bolder changes that have higher impact potential. We also use bandit algorithms for faster learning.
Most clients see measurable improvements within 4-8 weeks. The speed depends on your traffic volume, current conversion rate, and the scope of changes tested.
Ready to elevate your CRO?
Get a free strategic consultation. We will analyze your current state and recommend the best approach.
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