alyamamah university

Job Key Info:

Categories:

Client: Alyamamah University
Date: Mar 28, 2024
Location:  KSA
Timeframe: 28Days

Project Overview

The project focused on improving the SEO performance of the Al Yamamah University website. The main goal was to address various SEO challenges, optimize the site for better visibility, and enhance user engagement. This included optimizing meta descriptions, fixing header tags, building backlinks, and adding relevant content

Challenge or Problem

Meta Description Issues
Unoptimized meta descriptions led to a low click-through rate (CTR).

Improper Header Tag Usage
Incorrect use of H2 and H3 tags affected SEO and readability.

Lack of Backlinks
Few backlinks limited domain authority and search engine visibility.

Irrelevant Pages
Unnecessary pages created clutter and negatively impacted SEO.

Content Gaps
The absence of relevant blog content reduced ranking potential and user engagement.

The Solutions

Optimized Meta Descriptions
Updated meta descriptions to improve CTR and search visibility.

Improved Header Tag Structure
Corrected H2 and H3 tags to enhance SEO and content hierarchy.

Backlink Building
Developed a strategy for acquiring quality backlinks to boost site authority.

Removed Irrelevant Pages
Removed unnecessary pages to streamline the site and improve SEO focus.

Added Related Blogs
Created relevant blog posts to increase content depth and user engagement.

Results

92.5% Increased Clicks and Impressions

CTR grew by 29.7%, showing that search results became more appealing and relevant to users.

29.7% Improved Click-Through Rate (CTR)

CTR grew by 29.7%, showing that search results became more appealing and relevant to users.

14.1 Better Average Position

The average position improved from 16.1 to 14.1, indicating progress in search rankings with room for further optimization.

Project Timeline

The project started with a 2-week audit to identify SEO issues and plan optimizations. In the next 2 weeks, we implemented changes such as optimizing meta descriptions and fixing header tags. Over weeks 5-6, we enhanced content by adding blogs and removing irrelevant pages. Finally, we monitored performance and refined strategies for optimal results.

SEO Audit & Research

Conducted an audit to identify issues and opportunities

On-Page Optimization

On-Page Optimization

Backlink Strategy & Content Development

Built quality backlinks and created relevant blog posts to enhance content.

Continuous Monitoring & Refinement

Regularly tracked performance and adjusted strategies for optimal results.

Conclusion

Tools

Streamlines project planning, task assignment, and tracking, ensuring teams stay organized and meet deadlines.

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