ALGNMCO
Egypt's largest online retailer of premium flavor concentrates, e-liquid ingredients, and DIY vaping supplies. The platform serves hobbyists and small manufacturers with 700+ SKUs across 6 product categories, featuring advanced recipe tools and steeping guides.
Organizing Chaos for a Niche Audience
ALGNMCO started as a WhatsApp-based business — customers would message their orders, pay via bank transfer, and pick up from a warehouse.
700+ SKUs with complex variants (bottle sizes, concentrations, brand lines) created navigation and discovery challenges
First-time DIY customers were overwhelmed by the technical nature of flavor mixing and dilution ratios
Designing for Discovery, Education, and Repeat Purchase
Selling flavor concentrates to DIY mixers is not like selling regular consumer goods.
Designed a category architecture around use cases (Beginner Kits, Premium Brands, Recipe Shots, DIY Supplies) rather than just product types
Built a flavor pairing explorer showing which concentrates work together, with community ratings and popular combinations
Content That Turns Browsers into Mixers
For a technical hobbyist market, content is the competitive moat.
Produced 40+ beginner guides covering mixing ratios, steeping techniques, nicotine handling safety, and equipment basics
Curated 80+ community recipe cards with flavor percentages, steeping times, and difficulty ratings — all shoppable with one-click ingredient lists
A Robust Platform for Complex Product Logic
With 700+ SKUs, complex variants, recipe tools, and Egyptian payment infrastructure, ALGNMCO required a technically sophisticated platform that could scale without compromising performance.
WooCommerce with custom plugin development for the recipe calculator, steeping tracker, and flavor pairing engine
Advanced product variations handling bottle sizes (10ml to 1L), nicotine strengths, PG/VG ratios, and brand-specific concentration multipliers
Trust in a Regulated Grey Market
The vaping industry operates in a complex regulatory environment.
Age-gate system with Egyptian ID verification for first-time purchases, blocking under-18 access to nicotine products
SSL/TLS encryption across all pages with HSTS and secure cookie management
From WhatsApp Chaos to Market Leadership
The transformation of ALGNMCO from a manual WhatsApp operation to Egypt's leading online flavor retailer happened faster than projected.
Before vs After
Growth Over Time
Performance Scorecard
Explore the work in detail
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ALGNMCO saw 2.8x Average Order Value. Let's talk about what we can do for you.
Outcome
2.8x increase in average order value and a 340% lift in recipe-tool engagement driving repeat purchases
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