The Jeddah Yacht Club and Marina

Job Key Info:

Client:  Mr. Marko Paul
Date: 28/8/2024
Location:  Canada
Timeframe: 28/8/2024 – Present

Project Overview

The Jeddah Yacht Club and Marina offers a luxury destination combining world-class facilities for maritime enthusiasts, dining, and leisure activities. With its modern amenities, the marina aims to provide members and visitors with a premier waterfront experience. The website, however, faces usability issues such as unclear navigation, mobile responsiveness concerns, and a lack of accessibility features. Improving these aspects will enhance the user experience and better highlight the marina’s offerings.

Challenge or Problem

Cluttered Layout
The content layout was inconsistent, with text and images overlapping, creating a chaotic visual experience.

Navigation Confusion
The navigation lacked clarity and structure, making it difficult for users to quickly find information.

Mobile Optimization Issues
The website did not adapt well to smaller screens, leading to poor mobile usability with elements that were hard to tap.

Inconsistent Typography
Text elements lacked hierarchy and consistency, making it harder to differentiate between headings, subheadings, and body text.

Weak Call-to-Actions
Important actions, such as booking or viewing details, were not emphasized clearly, reducing user engagement.

SEO and Discoverability
Meta descriptions and structured headings have been implemented to enhance search engine visibility. ALT tags and descriptive filenames for images further support indexing and discoverability.

The Solutions

Enhanced Navigation Experience
A well-organized header menu with clear categories ensures ease of access. The updated design improves user flow by emphasizing essential links.

Improved Visual Hierarchy
The layout now prominently highlights key sections, such as “Shop,” “Dine,” and “Stay,” using distinct cards with adequate spacing and clean typography. This helps users quickly locate essential services.

Enhanced Content Structure
Content blocks are streamlined with uniform spacing, ensuring that text and images are visually balanced. Overlapping issues have been resolved to maintain clarity.

Mobile Optimization
Responsive elements now scale effectively, ensuring consistent design across all devices. Button sizes and touch-friendly interactions have been improved for mobile users.

Improved Call-to-Action Placement
Clear “View Details” and “Book Now” buttons are strategically positioned to encourage engagement. Consistent styling ensures they stand out on the page.

SEO Optimization
Enhanced metadata, added alt text for images, and optimized headings to improve search engine visibility and organic reach.

Results

The redesign of the Jeddah Yacht Club and Marina website improved navigation, mobile responsiveness, and accessibility, offering a more seamless and user-friendly experience. The site now features a clearer layout with prominent calls-to-action, making it easier for users to access key information and services. These changes enhance the overall usability and better reflect the high-end offerings of the marina.

Results

The redesign of the Jeddah Yacht Club and Marina website improved navigation, mobile responsiveness, and accessibility, offering a more seamless and user-friendly experience. The site now features a clearer layout with prominent calls-to-action, making it easier for users to access key information and services. These changes enhance the overall usability and better reflect the high-end offerings of the marina.

Project Timeline

A s we reflect on this achievement, we look forward to continuing our journey of digital innovation, creating transformative solutions, and shaping the future of the digital landscape. Celebrating a major milestone in digital services is a significant occasion .

Discovery & Research

Understand the project scope, user needs, and industry landscape.

Wireframing & Prototyping

Wireframing & Prototyping

UI Design

Create high-fidelity designs with visuals, branding, and cohesive styles.

User Testing & Iteration

Test with users and refine the design based on feedback.

Conclusion

Tools

Streamlines project planning, task assignment, and tracking, ensuring teams stay organized and meet deadlines.

Figma

Photoshop

illustrator

illustrator

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