NYM
NYM is a fashion brand that offers a wide range of stylish clothing and accessories, catering to diverse tastes and preferences. The website showcases collections like summer wear, wide-leg pants, shirts, and trendy sets, designed to elevate personal style and confidence.
Reviving a Fashion Brand for the Digital-First Generation
NYM had built a loyal local following through boutique retail, but their digital presence was stuck in 2015.
Outdated website design that did not reflect NYM's fashion-forward brand identity
78% mobile traffic but a broken mobile experience with 6.2s average load time
Fashion-Forward Design Meets Functional Excellence
We approached NYM's redesign as a fashion editorial project as much as a digital product.
Designed a bespoke design system inspired by contemporary fashion magazines — bold typography, generous whitespace, and editorial image treatments
Built an AI-powered size recommendation tool using customer height, weight, and fit preferences, reducing size-related returns by 52%
Storytelling That Sells Style
Fashion is emotional.
Developed collection launch stories with behind-the-design content, fabric sourcing details, and lookbook photography
Created size-inclusive copy that speaks to diverse body types with confidence and warmth
Headless Commerce for Speed and Scale
To deliver the immersive, fast experience NYM needed, we chose a headless commerce architecture.
Shopify Plus as the commerce engine with custom Storefront API integration
React + Next.js frontend with server-side rendering for optimal SEO and sub-second initial page loads
Protecting the Brand and Its Customers
Fashion e-commerce is a prime target for fraud and payment attacks.
End-to-end SSL/TLS encryption with HTTP/2 and HTTP/3 support
Shopify Payments fraud detection combined with custom ML-based risk scoring for high-value orders
From Boutique Secret to Digital Fashion Destination
The NYM relaunch marked a turning point for the brand.
Before vs After
Growth Over Time
Performance Scorecard
Explore the work in detail
Want results like these?
NYM achieved +215% Mobile Revenue Growth. Let's talk about what we can do for you.
Outcome
Elevated brand presence with a modern e-commerce experience
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We design websites as strategic business assets ΓÇö not digital brochures. Every layout decision is backed by user resea...
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