NYM

Job Key Info:

Client: Zahraa Nabil
Date: Nov 1, 2024
Location:  Egypt
Timeframe:  Month and Half

Project Overview

NYMS is a fashion brand that offers a wide range of stylish clothing and accessories, catering to diverse tastes and preferences. The website showcases collections like summer wear, wide-leg pants, shirts, and trendy sets, designed to elevate personal style and confidence. NYMS emphasizes quality with its use of high-quality cotton and aims to provide an exceptional shopping experience.

Challenge or Problem

Complex Navigation
Users faced difficulties in locating specific products due to an overcrowded navigation structure.

Limited Mobile Optimization
The website’s mobile version was not fully optimized, leading to usability issues for smartphone users.

Outdated Aesthetic
The design did not reflect current fashion trends, making it less appealing to potential customers.

Slow Loading Times
Pages took longer to load, which could deter users from completing their purchases.

Accessibility Issues
The site lacked features to accommodate users with disabilities, limiting accessibility for a wider audience.

The Solutions

Streamlined Navigation
The navigation menu was simplified, allowing users to easily find categories and products without confusion.

Enhanced Mobile Optimization
The site was redesigned to be fully responsive, ensuring a seamless experience on all devices.

Modern Visual Design
The website’s aesthetic was updated to reflect contemporary fashion trends, making it more attractive to users.

Performance Improvements
Optimizations were made to reduce loading times, enhancing overall site performance.

Accessibility Features
Implemented features to accommodate users with disabilities, including screen reader compatibility and adjustable UI options for a better browsing experience.

Results

The website redesign significantly improved user experience, leading to higher customer satisfaction and engagement. Users found it easier to navigate and shop, resulting in increased sales and a stronger brand presence in the competitive fashion market. The enhanced accessibility features also expanded the potential customer base, positioning NYMS as a more inclusive brand. Overall, these changes contributed to a more modern and user-friendly online shopping experience.

Results

The website redesign significantly improved user experience, leading to higher customer satisfaction and engagement. Users found it easier to navigate and shop, resulting in increased sales and a stronger brand presence in the competitive fashion market. The enhanced accessibility features also expanded the potential customer base, positioning NYMS as a more inclusive brand. Overall, these changes contributed to a more modern and user-friendly online shopping experience.

Project Timeline

A s we reflect on this achievement, we look forward to continuing our journey of digital innovation, creating transformative solutions, and shaping the future of the digital landscape. Celebrating a major milestone in digital services is a significant occasion .

Discovery & Research

Understand the project scope, user needs, and industry landscape.

Wireframing & Prototyping

Wireframing & Prototyping

UI Design

Create high-fidelity designs with visuals, branding, and cohesive styles.

User Testing & Iteration

Test with users and refine the design based on feedback.

Conclusion

Tools

Streamlines project planning, task assignment, and tracking, ensuring teams stay organized and meet deadlines.

Figma

Photoshop

illustrator

illustrator

Related Case Studies

December 2, 2024
December 2, 2024
May 20, 2024

Let’s Start a Project?

Your contact with us ensures that you get effective and unique information that change the status of your business.