CBSaudi

Job Key Info:

Client: Khawla & Gamal
Date: Jan 1, 2024
Location:  KSA
Timeframe: 2 Months

Project Overview

CBS (Comprehensive Business Services) is a business support organization based in Saudi Arabia, designed to assist both local and multinational companies in navigating the complexities of the Saudi market. Their mission is to empower businesses by providing tailored solutions that enhance operational efficiency and compliance.

Challenge or Problem

Brand Recognition
CBS faced challenges in establishing a strong brand presence compared to competitors with more extensive marketing resources.

Client Acquisition
Difficulty in reaching and converting potential clients due to a lack of targeted marketing strategies.

Service Awareness
Many potential clients were unaware of the full range of services offered by CBS.

Market Competition
The presence of well-established competitors in the business support sector made it challenging for CBS to differentiate itself and capture market share.

Regulatory Changes
Frequent changes in local regulations created uncertainty for clients, making them hesitant to engage with new service providers.

The Solutions

User Experience (UX) Improvement
The website was redesigned to enhance navigation and user experience, ensuring that visitors could easily find information about services.

Content Marketing Strategy
CBS developed a series of blogs, whitepapers, and case studies that addressed common business challenges in Saudi Arabia, positioning the company as a thought leader.

Email Marketing
A newsletter was established to provide updates on industry trends, company news, and service offerings, fostering ongoing engagement.

Service Diversification
CBS expanded its services to include digital solutions, logistics support, and comprehensive accounting services, addressing the growing demand for integrated business solutions.

Client Feedback Mechanisms
CBS implemented client feedback mechanisms to gather testimonials and insights, which were used to improve services and enhance marketing materials.

Results

The new CBS website is now more user-friendly, visually attractive, and strategically designed to drive conversions, positioning CBS for future success in the marketplace and has successfully met its objectives, enhancing user experience, increasing engagement, and establishing a stronger online presence for the brand. These achievements create a solid foundation for future growth and continued improvement in service delivery.

Results

The new CBS website is now more user-friendly, visually attractive, and strategically designed to drive conversions, positioning CBS for future success in the marketplace and has successfully met its objectives, enhancing user experience, increasing engagement, and establishing a stronger online presence for the brand. These achievements create a solid foundation for future growth and continued improvement in service delivery.

Project Timeline

A s we reflect on this achievement, we look forward to continuing our journey of digital innovation, creating transformative solutions, and shaping the future of the digital landscape. Celebrating a major milestone in digital services is a significant occasion .

Discovery & Research

Understand the project scope, user needs, and industry landscape.

Wireframing & Prototyping

Wireframing & Prototyping

UI Design

Create high-fidelity designs with visuals, branding, and cohesive styles.

User Testing & Iteration

Test with users and refine the design based on feedback.

Conclusion

Tools

Streamlines project planning, task assignment, and tracking, ensuring teams stay organized and meet deadlines.

Figma

Photoshop

illustrator

illustrator

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