CUBE Consultants
A prestigious architectural consultancy firm with $5 billion in projects across Egypt and the Middle East. Their new digital platform communicates scale, credibility, and design excellence to government partners, developers, and international investors.
A Portfolio Invisible to the People Who Matter
CUBE Consultants has shaped the skyline of Cairo and delivered mega-projects across the Middle East for over three decades. Yet their digital presence was a static brochure from 2008 — slow, outdated, and completely failing to communicate the scale and sophistication of their work. Government RFP evaluators, international developers, and potential joint-venture partners could not easily discover their capabilities, browse their portfolio, or verify their credentials. The website was actively costing them opportunities.
Outdated static HTML site with no project filtering, search, or categorization by sector or scale
Project imagery was low-resolution and poorly organized, failing to convey architectural quality
No clear presentation of the 6 divisions or their integrated service offerings
Team credentials, certifications, and academic leadership were buried in unstructured PDFs
Mobile experience was unusable — a critical flaw for site visits and client presentations on tablets
Designing Authority Without Arrogance
Architecture is a visual discipline, and the website had to function as a digital portfolio that could stand beside physical submissions in competitive bids. We designed an experience that feels monumental yet navigable — confident without being cold.
Designed a cinematic homepage with full-bleed project imagery, animated counters for key metrics ($5B projects, 30+ years, 6 divisions), and a clear path to portfolio exploration
Built an immersive project gallery with filtering by sector (urban planning, architecture, interiors, landscape), scale, location, and year
Created dedicated division pages presenting integrated services with case studies, team leads, and relevant credentials
Designed a responsive experience optimized for tablet presentation — the primary device used in client meetings and government reviews
Implemented smooth scroll animations and image reveals that echo the rhythm of architectural drawing sets
Content That Wins RFPs
For a consultancy competing on billion-dollar projects, the website is a pre-qualification document. Every word, image, and data point must build confidence in CUBE's capability to deliver at scale.
Rewrote all division descriptions with project value ranges, geographic reach, and integrated service differentiators
Produced high-resolution project case studies with site plans, renderings, construction photography, and outcome summaries
Created leadership profiles highlighting Prof. Ashraf Abdel Mohsen's academic credentials, publications, and keynote addresses
Developed a downloadable credentials pack generator allowing prospects to build custom PDF proposals from selected projects and team members
Published thought leadership articles on urban development, sustainable architecture, and value engineering for SEO and credibility
A Performant Platform for High-Stakes Browsing
Government evaluators and C-suite developers do not wait for slow websites. We built a technically excellent platform that loads instantly, renders beautifully on any device, and handles rich media without compromise.
Laravel backend with a Vue.js frontend for the project gallery, filtering, and interactive map
Custom CMS for project management with bulk image upload, automatic WebP conversion, and responsive srcset generation
Interactive project map integrating Google Maps with clustered markers for 100+ projects across Egypt, KSA, UAE, and Africa
CDN-backed image delivery with lazy loading, progressive JPEGs, and blur-up placeholders for instant perceived performance
Multilingual foundation (Arabic + English) with RTL support, localized date formatting, and region-specific content variants
Protecting Reputation and Intellectual Property
An architectural consultancy's intellectual property — drawings, renderings, technical documents — is valuable and sensitive. We implemented robust protections while ensuring legitimate prospects can access what they need.
Watermarking system for downloadable project images and drawings with viewer ID and timestamp embedded invisibly
Role-based access control for the CMS with audit logs tracking who accessed, edited, or downloaded sensitive project files
DDoS protection and WAF rules preventing automated scraping of the project portfolio and team data
Automated SSL certificate management with HSTS, secure cookie flags, and CSP headers preventing injection attacks
GDPR and Egyptian data protection compliance with privacy policy, consent management, and data retention controls
A Digital Presence Worthy of the Work
The new CUBE Consultants website transformed how the firm presents itself to the world. Within six months of launch, the platform had become an active business development tool — generating qualified inquiries, supporting RFP submissions, and reinforcing credibility in every client interaction.
Before vs After
Growth Over Time
Performance Scorecard
Explore the work in detail
Want results like these?
CUBE Consultants achieved 3.5x Increase in Inbound Inquiries. Let's talk about what we can do for you.
Outcome
3.5x increase in inbound partnership inquiries and a website that finally matches the caliber of their built work
Links
Explore Services
See how we help you build, scale, and optimize your digital presence.