Success story
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NYMS
The goal of this case study was to overhaul NYMS’ online presence, with a focus on improving the user experience. We aimed to create a website that was not only aesthetically pleasing but also intuitive, efficient, and aligned with NYMS’ values of sustainability and cultural appreciation.
About NYMS
Our research revealed that users appreciated NYMS’ commitment to sustainability and Egyptian craftsmanship. However, they were frustrated with the website’s navigation and slow loading times.
The challenge
The primary pain point was the website’s lack of user-friendliness, which resulted in poor user engagement and conversion rates.
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Business impact
After implementing the redesigned website, the impact was evident:
1. User engagement increased by 40%.
2. Conversion rates improved by 20%.
3. Positive user feedback highlighted the improved user experience.
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When you partner with CodeStan, we take care of the heavy lifting, so you can enjoy more website traffic, leads, and revenue.
Review your marketing goals: Begin by reviewing your marketing goals and objectives.
Evaluate your target audience to see if they have changed or if you need to adjust your messaging to better reach them
Analyze your website to ensure it is user-friendly, mobile-responsive, and optimized for search engines.
Review your content marketing efforts, including your blog posts, social media, and email marketing.
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