RSGT

Job Key Info:

Client: RSGT
Date: Mar 1, 2024
Location:  KSA
Timeframe: 3 Months

Project Overview

This case study focuses on the redesign of the RSGT (Red Sea Gateway Terminal) website, aimed at improving user experience, enhancing visual appeal, and optimizing functionality for stakeholders in the shipping and logistics industry.

Challenge or Problem

Complex Navigation
Users struggled to find information due to a cluttered and non-intuitive navigation structure.

Poor Responsiveness
The website did not perform well on mobile devices, leading to a frustrating user experience for mobile users.

Inaccessible Information
Important information was buried within submenus, making it difficult for users to access critical resources and services.

Lack of User Engagement
High bounce rates indicated that users were leaving the site quickly, suggesting a lack of engaging content and features.

Outdated Design
The existing website design was not visually appealing and did not reflect the modern image of RSGT.

The Solutions

Streamlined Navigation
Redesigned the main navigation menu to be more intuitive and user-friendly, categorizing services clearly and reducing the number of clicks needed to access information.

Responsive Design
Implemented a fully responsive design that adapts seamlessly to various screen sizes, ensuring a consistent and enjoyable experience for all users, regardless of the device.

Improved Information Architecture
Reorganized the content structure to prioritize key information, making it easily accessible through a well-structured layout and prominent calls-to-action.

Engaging Content and Features
Introduced an interactive dashboard for clients to track shipments and access data, along with a resource center featuring articles, guides, and FAQs to encourage user engagement.

Modern Visual Design
Developed a fresh visual identity with a new color palette, typography, and imagery that aligns with RSGT’s branding, making the site more appealing and professional.

Results

The RSGT website has been designed to be more user-friendly and visually appealing, reflecting the company’s commitment to providing world-class services in maritime trade and logistics. The site enhances user experience and increases engagement, contributing to a stronger online presence for the brand. These achievements lay a solid foundation for sustainable growth and continuous improvement in service delivery.

Results

The RSGT website has been designed to be more user-friendly and visually appealing, reflecting the company’s commitment to providing world-class services in maritime trade and logistics. The site enhances user experience and increases engagement, contributing to a stronger online presence for the brand. These achievements lay a solid foundation for sustainable growth and continuous improvement in service delivery.

Project Timeline

A s we reflect on this achievement, we look forward to continuing our journey of digital innovation, creating transformative solutions, and shaping the future of the digital landscape. Celebrating a major milestone in digital services is a significant occasion .

Discovery & Research

Understand the project scope, user needs, and industry landscape.

Wireframing & Prototyping

Wireframing & Prototyping

UI Design

Create high-fidelity designs with visuals, branding, and cohesive styles.

User Testing & Iteration

Test with users and refine the design based on feedback.

Conclusion

Tools

Streamlines project planning, task assignment, and tracking, ensuring teams stay organized and meet deadlines.

Figma

Photoshop

illustrator

illustrator

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